Geo-location marketing is the current darling of social media and Google Places is at the forefront of this trend.
If you haven’t yet claimed a Google Places page for your business, then you should. It’s free, easy-to-use and highly beneficial to both your search and brand image.
Google places is the greatest thing to happen to the web for small businesses seeking a local market for their products and services since the invention of Google.
What is Google Places?
A Google Places page is a free service for businesses which can display information relating to your business, such as hours of operation, address, phone number, email address, website URL, photos and videos. It can also describe your products and services and allows customers to add reviews to your page. There are a lot of businesses in Australia, and Newcastle that haven’t updated their Google Places listing.
Why is Google Places useful?
The biggest reason for getting a Google Place page is search. Both on computers and on mobile browsers Google puts emphasis on Places pages in its localised search results. By not having a Google Places page, you’re hurting your chances of being on the first page of search results. Google Places adds particular value to businesses that serve local customer.
What’s more, a red pin that shows the business’s location on a corresponding map also accompanies all Google Places pages that are shown in search results. Having a geographical presence on search engines is proving increasingly popular and beneficial for both sales and traffic alike.
Top Tips to create a great Google Places Page
- Add keywords to your description
You have up to 200 characters to describe your business. Make sure you use your key search words and write a compelling description that will appeal to users.
- Add images and videos to your page
Photos and videos can add brand value to your page and will make your business stand out from others. You can add up to 10 photos and up to five videos for free.
- Add a URL to your Google Page
This may sound obvious, however many still forget to do this. Having your URL on your Places page will increase traffic and offer users a chance to find out more.
- Be precise with your location
Adding a precise address for your business will enable users to see your exact location on Google Maps in relation to theirs or other nearby landmarks.
- Encourage customers to add reviews
Reviews can be the difference between someone choosing your business over another. Reviews add authenticity to your page and also flesh out your listing.
- Create a Places Page for each location
If your business has a number of different locations, create individual pages for each of them. This will help with search and will enable you to list contact details for each venue.
- Get listed in relevant online business directories
Do not create your own categories or directories, instead stick to the ones already used by Google Places, that way should somebody search a directory your business will be found.
- Claim your page
Even if you haven’t created a Places page yet, your business may in fact have one. This is because Google has the ability to automatically create a Places page or listing for your business based on social networks, maps and other information. If this happens ensure that you claim ownership of the page immediately so that you can then manage the information it contains.
- Promote your promotions
Although the page’s primary purpose is to offer information, there is no reason for you not to mention any running campaigns or promotions on it. Featuring special deals and discounts can enhance the appeal of your page.
- Track you page’s analytics
Monitoring your Google Places page with analytics can teach you a number of things about the people who are searching and discovering your business or service. Google Places is equipped with an analytics dashboard that can automatically email you findings.
So if you haven’t got your Google Places profile setup then what are you waiting for, get on there now – www.google.com/placesforbusiness.
Go and setup your Google Places profile so that people can find your business today.