Google loves to index websites that have detailed, original, informative content. If a shopping cart website is mainly composed of photos, product names and descriptions copy and pasted from supplier websites then it will be much more difficult to get Google to rank a website well than if the information for each product was original and unique.
Ideas for content to put on a product page of a shopping cart
- item name with descriptive keywords
- price
- colours or options
- 300+ words description
- 1+ youtube video
- 1+ photos
- 1+ pdf such as product manual or ebook
- reviews
- frequently asked questions
- example uses for the product
- list of benefits
- list of features
- list of great compatible products
- celebrity endorsements
- link to manufacturers page if it has lots of good info
And anything else relevant that might help, eg, someone saying something positive on twitter about a brand, or a review or comment by someone on a brand facebook page or reviews website. Use your imagination, look at what competitors are doing and see how you can emulate their ideas. The more you can add to a product page that is different from every other page on the web the better.
Minimum viable content for a shopping cart product page
- item name with descriptive keywords
- price
- colours or options
- 150 characters description
Experts in marketing shopping carts you might like to follow
There is a lot of great material online by really well qualified and experienced ecommerce marketers, one I would highly recommend is Neil Patel.
if you would like something to read about this topic, the first half of this in particular
blog.kissmetrics.com/seo-errors-ecommerce-websites
in particular this quote
the more unique content you write for your product description will always be better for your SEO efforts. However, keep the following things in mind:
- Only write quality descriptive content that helps your customers make purchasing decisions.
- Don’t copy content from other websites. The search engines will penalize you for doing this.
Neil publishes a lot of other great material at: www.quicksprout.com/blog
Ecommerce Fuel
- If you like to listen to podcast audio then the ecommercefuel one would be a good start: ecommercefuel.com
- And the detailed ebook published as a companion to the podcast: ecommercefuel.com/downloads/Profitable-eCommerce.pdf
- Will you compete on price, brand, added value or original manufacturing?
- Launching an online store when you are working
Bigcommerce publish some interesting blog posts like this one about creating product descriptions that SELL: www.bigcommerce.com/ecommerce-blog/think-like-a-storyteller-writing-product-descriptions-that-sell/
Shopify have great resources in their blog too like:
- ecommerce.shopify.com/guides/ecommerce-seo-101 – video series on shopping cart seo
- ecommerce.shopify.com/guides/content-marketing – video series on content marketing
Other ideas that could be implemented to help bulk up the content of a shopping cart:
- daily video blog on youtube channel
- daily email newsletter ala deal of the day
- daily podcast, audio and/or video
- blog, blogging, blog posting, guest blogging and more blogging
- social media, facebook especially for fashion or consumer products
- slideshare presentations
- ebay store
All of which can be very effective ways of improving the destination value of your website.