Make your blog titles interesting in a way that will make people want to read more to find out what the title is referring to.

  • Create intrigue — be a little cryptic
  • Address a specific pain point for your readers (with the possibility of an
  • intriguing solution)
  • Make sure it is extremely relevant to what your readers expect and
  • relevant to the goal
  • Learn from what has worked before
  • Simple and direct works well
  • Exciting, interesting, controversial, sensational all work well but keep
  • them believable
  • Use powerful, direct and definitive language (not wishy washy)
  • Numbers / lists / real data works well
  • Don’t be boring
  • Use keywords that resonate with your audience

  • Have some fun with alliteration. The header in this blog post, for instance, plays with alliteration with “Foolproof Formula” and “Writing Wonderful.” It’s a device that makes something a little lovelier to read, and that can have a subtle but strong impact on your reader.
  • Use strong language. That’s what we did with this title. Strong phrases (and frankly, often negative ones) like “Kick-Ass,” “Things People Hate,” or “Brilliant” pack quite a punch. However, these must be used in moderation. As one of my coworkers says, “If everything is bold, nothing is bold.”
  • Make the value clear. Presenting the format and/or contents to a reader helps make your content a little sexier. That’s why we’ll often use brackets at the ends of titles to denote format and content, like [Infographic], [Free Download], or, in this post, just “A Simple Formula” at the beginning of the title.