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Twenty key areas to optimise a website

Ensure your website follows Google's Webmaster Guidelines Remove bad linking that may be negatively affecting your website Optimise your website pages with keywords Determine keywords that you can compete for Mobile responsive coding Page code optimisation and minimisation Add local tagging, meta tags and descriptions, and schema tags Google Analytics to track everything page views and visitors Reduce the [...]
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Google Review request popup window

Open google places api, place id page https://developers.google.com/places/place-id Type in the name of the business you want to find a link for Then click on the name from the dropdown list You can see the place id code now Highlight just that code and copy it The url you want is like https://search.google.com/local/writereview?placeid=ChIJcQEaGko-c2sRvWXCH91cKH0 but replace [...]
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How citations affect Google Plus Local business results

The good news is, as a small business owner, you have set up your Google Places for Business. A Places listing all by itself can easily rank first in Google Places search results, if it does not have any competition—that was the bad news. What makes Google Places tick so you can get that almighty [...]
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What Google thinks about paid links

Matt Cutts is the head of Google's web spam team and an authoritative source on all things search engine optimisation (SEO) and what Google allows and what it will slap a website for. The criteria that Google uses when it decides whether a link is paid or not. Roughly, here are some of the important [...]
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Google Plus Local so nearby clients find you

Google+ Local pages for businesses are an excellent marketing tool. Formerly Google Places, Google+ pages for businesses are an infusion of search and social media. That is, Google+ Local pages are integrated in the social media platform (Google+) as well as the Google search engine results. How to find Google+ pages that are already setup Any businesses [...]
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Google loves reviews and so should you

Reviews are considered by Google when ranking a website. Positive reviews on sites like truelocal, womo and Google+ will help you stay ahead of your competitors so that potential customers find you more easily. If you would like to leave a review for Jezweb on Google, click here or if you are on a mobile phone [...]
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Testimonials that people will believe

Testimonials that are only text on your own website may have the perception of being less credible than those found on other websites like business directories. If you are going to use testimonials on your own website try to have corroborating evidence such as a photo, video, name and suburb. Fake testimonials could cost you [...]
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One website to rule them all

We are sometimes asked about the relative merit of having multiple websites rather than one website for a business. Have you ever wondered whether you might be better off with 3 separate websites rather than 1 website? Do you have the time and money for multiple sites? If you have the time, money and diversity [...]
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Google Local Places

Geo-location marketing is the current darling of social media and Google Places is at the forefront of this trend. If you haven’t yet claimed a Google Places page for your business, then you should. It’s free, easy-to-use and highly beneficial to both your search and brand image. Google places is the greatest thing to happen to the […]

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Reduce your Google Adwords Cost Per Click

Are you worried about getting decreasing returns on your Paid Google PPC campaigns? 5 methods to improve the efficiency of PPC campaigns restrict the PPC (Pay Per Click) ads to times of the day when customers are likely to be looking make sure the ad text relfects the offer so that people know why they are clicking […]

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9 ways to improve search ranking

1. Use keywords in HTML title tags. Probably the most significant factor for a site regardless of the competitive landscape, the title tag must be consistent with content in the page for best results. The more keywords in your title, the less effective this factor, be judicious. 2. Create quality anchor text for inbound links. At one [...]
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