Google loves to index websites that have detailed, original, informative content. If a shopping cart website is mainly composed of photos, product names and descriptions copy and pasted from supplier websites then it will be much more difficult to get Google to rank a website well than if the information for each product was original and unique.

Ideas for content to put on a product page of a shopping cart

  • item name with descriptive keywords
  • price
  • colours or options
  • 300+ words description
  • 1+ youtube video
  • 1+ photos
  • 1+ pdf such as product manual or ebook
  • reviews
  • frequently asked questions
  • example uses for the product
  • list of benefits
  • list of features
  • list of great compatible products
  • celebrity endorsements
  • link to manufacturers page if it has lots of good info

And anything else relevant that might help, eg, someone saying something positive on twitter about a brand, or a review or comment by someone on a brand facebook page or reviews website. Use your imagination, look at what competitors are doing and see how you can emulate their ideas. The more you can add to a product page that is different from every other page on the web the better.

Minimum viable content for a shopping cart product page

  • item name with descriptive keywords
  • price
  • colours or options
  • 150 characters description

Experts in marketing shopping carts you might like to follow

There is a lot of great material online by really well qualified and experienced ecommerce marketers, one I would highly recommend is Neil Patel.

if you would like something to read about this topic, the first half of this in particular

blog.kissmetrics.com/seo-errors-ecommerce-websites

in particular this quote

the more unique content you write for your product description will always be better for your SEO efforts. However, keep the following things in mind: 

  • Only write quality descriptive content that helps your customers make purchasing decisions.
  • Don’t copy content from other websites. The search engines will penalize you for doing this.

Neil publishes a lot of other great material at: www.quicksprout.com/blog

 

Ecommerce Fuel

 

Bigcommerce publish some interesting blog posts like this one about creating product descriptions that SELL: www.bigcommerce.com/ecommerce-blog/think-like-a-storyteller-writing-product-descriptions-that-sell/

Shopify have great resources in their blog too like:

Other ideas that could be implemented to help bulk up the content of a shopping cart:

  • daily video blog on youtube channel
  • daily email newsletter ala deal of the day
  • daily podcast, audio and/or video
  • blog, blogging, blog posting, guest blogging and more blogging
  • social media, facebook especially for fashion or consumer products
  • slideshare presentations
  • ebay store

All of which can be very effective ways of improving the destination value of your website.

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